Graphics, Prints & Inks

From marketing and branding materials, to wallpapers, laminating and floor graphics, the quality of colour matching is always a demand, as it influences consumers’ purchasing behaviour. Colour is rarely reproduced exactly on printed materials, as there are many factors that influence the result. Brand identity is paramount, increasingly brand colours need to be replicated across multiple materials and delivered globally. Graphic designers, media professionals and printers need to eliminate wastage and reduce production cycles, delivering more accurate and precise colours to their clients.

VeriVide can deliver visual and digital colour management solutions from colour specification and design to colour matching and visual assessment. Our products enable the printing, graphics and ink industries to reproduce, communicate and evaluate colour more effectively, meeting clients’ expectations and saving valuable time and money.

Graphics designers need the Pantone Pantone Matching System® PMS range of books for the Graphics and Print industry, the Formula Guides provide the ink recipes as a starting point for matching and the Color Bridge Guides show the best achievable version of each PMS colour when printed in 4 – colour process with CMYK inks. Speciality guides also exist for Metallic, Pastel and Neon effects.

During production a Pantone Live licence facilitates colour matching to the Master Pantone Data whatever your substrate is.