From marketing and branding materials, to wallpapers, laminating and floor graphics, the quality of colour matching is always a demand, as it influences consumers’ purchasing behaviour.
From marketing and branding materials, to wallpapers, laminating and floor graphics, the quality of colour matching is always a demand, as it influences consumers’ purchasing behaviour. Colour is rarely reproduced exactly on printed materials, as there are many factors that influence the result. Brand identity is paramount, increasingly brand colours need to be replicated across multiple materials and delivered globally. Graphic designers, media professionals and printers need to eliminate wastage and reduce production cycles, delivering more accurate and precise colours to their clients.
VeriVide can deliver visual and digital colour management solutions from colour specification and design to colour matching and visual assessment. Our products enable the printing, graphics and ink industries to reproduce, communicate and evaluate colour more effectively, meeting clients’ expectations and saving valuable time and money.
Graphics designers need the Pantone Pantone Matching System® PMS range of books for the Graphics and Print industry, the Formula Guides provide the ink recipes as a starting point for matching and the Color Bridge Guides show the best achievable version of each PMS colour when printed in 4 – colour process with CMYK inks. Speciality guides also exist for Metallic, Pastel and Neon effects.
During production a Pantone Live licence facilitates colour matching to the Master Pantone Data whatever your substrate is.
Prior to the actual printing process the ink formulations must be mixed and tested, UltraView enables the ink formulations to be checked under multiple light sources to detect any metamerism issues that may occur when the final product is displayed in a store.
VeriVide Colour Control Cabinets provide standardised viewing conditions without specular reflection once the sheets of printed material are available.
If you are at the start of your colour matching journey, we advise starting by choosing the correct colour standards. As master distributors of Pantone, RAL and NCS, we have the expertise and knowledge to guide your decision making. Contact us via email on firstname.lastname@example.org or call us on +44 (0)116 284 7790
If you have the correct colour standards but wish to know more about how our lighting cabinets and DigiEye software can benefit your colour matching process and how these elements can fit into your industry and product designs, please email us at email@example.com or call +44 (0)116 284 7790.