The Challenge: Colour perception

As we already know, lots of factors can affect how a colour looks visually. It’s worth noting that colour perception varies from human to human and we can each recognise several million colours. Unsurprisingly, it can be difficult to get even two people to agree on whether a particular colour is the ‘right’ or ‘wrong’ shade.

The Solution: Colour measurements

To make sure accurate and detailed decisions are made, we need to measure colours. DigiEye, with DigiPix software, not only enables visual colour assessment, but also uses digital measurements, which can help with the decision-making process, particularly when there is batch to batch variation. It provides an in-depth look at colour, plotting where a batch or coordinating trim fits into colour space and comparing it to previous production, allowing a quick decision to be made on suitability. 

DigiEye can provide calculations for the best recipe for a particular colour, under various lighting conditions when linked to your database of dyes or pigments. 

Did you know that purchasing Pantone’s textile colour swatches enables you to access the original recipe and the spectral reflectance data of the standard (QTX or CXF), in order to calculate the optimum formulation to create the colour on your substrate? This is the benefit of using SMART swatches, physical swatches can get damaged or fade, but the digital reflectance data remains the true colour.

Helping you choose the right product

DigiEye is used in multiple industries and allows businesses to use colour and appearance data to their advantage, in ways you never thought possible! DigiEye software enables manufacturers, producers and processors to speed up quality control, sustain product integrity and reduce wastage. Contact the VeriVide experts today to discuss how DigiEye can benefit your business. Email us at or call +44 (0)116 284 7790.  

Alternatively, check out the Industries and Applications section or download the DigiEye datasheet for more information.