Frequently Asked Questions

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Most Common FAQs

I need a book with CMYK values for printing, should I get the CMYK Guide set or the Color Bridge Set?

CMYK Guides contain only colours which exist within CMYK colour space, 2868 colour variants with the CMYK percentages to enable confident use of 4-colour process colours in offset lithographic printing. If you only work with CMYK colours your clients can select colours from these guides with confidence that they can be accurately reproduced. This is a different system to the PANTONE PMS system and so it does not relate to Pantone Spot colours. If your clients select Pantone Spot colours and you are required to check the CMYK versions of these, you will need to purchase a Color Bridge Guide. Color Bridge Guides have squares of the Pantone Spot colours with their RGB and HTML code and alongside are squares of the closest match to the spot colour using CMYK inks and the CMYK percentages.

What is our Colour Assessment Cabinet (CAC)?

Our CAC cabinets provide the ideal conditions for visual assessment of colour and appearance.  They consist of the key components in the image below, all of which are controlled to meet strict industry standards. They come in a variety of sizes to suit your application and are primarily used to make pass/fail decisions when comparing a standard against batch in the production process for items such as clothing, plastics, food and automotive components.

Which light sources is the CAC fitted with?

CAC cabinets are usually fitted with 4 or 5 different light sources. A standard daylight source: CIE D65 or CIE D50 (can sometimes be supplied with both), one or two Point of Sale illuminants such as 840P15, CWF, or LED, UltraViolet for the detection of optical brightening agents, and a tungsten filament source; CIE A or VeriVide F. Viewing your product under a variety of different standardised light sources will highlight any manufacturing problems such as metamerism and ensure the colour and appearance will be acceptable to the consumer in real world lighting conditions.

What is our Colour Control Cabinet (CCC)?

CCC cabinets are designed specifically for the printing industry and are taller cabinets to accommodate a feature that is unique to VeriVide – a concave viewing deck (curved back). This ensures that the angle between the printed image and the observer’s eyes is made to minimise specular reflection from the print. This is especially important if there is a glossy surface. Specular reflection is the white glow you can see when light bounces off a glossy surface and if this is present it interferes with your ability to see the true colour of the print. In CCC cabinets the viewing deck is magnetic, so that small magnets can secure the prints in place leaving your hands free for holding the colour standards or recording observations.

What light sources are the CCC fitted with?

CCC cabinets are fitted as standard with a single light source – CIE D50 Daylight which is a requirement of ISO 3664:2009, but they can also be fitted with additional light sources such as store light or CIE D65 Daylight if required.

Who is VeriVide?

VeriVide manufacture specialist lighting and imaging tools for visual and digital assessment of colour and appearance.
All products are manufactured at our Head Office in Enderby, Leicestershire and distributed globally by our network of distributors.
VeriVide has been at the forefront of developing and updating worldwide and customer specific standards for over 57 years. Many global brands consult VeriVide when setting their global colour standards for suppliers. It is for this reason, that VeriVide has developed long-term relationships with supply chains throughout the world.

Who uses VeriVide products?

VeriVide serves any industry where products must meet a visual quality goal. This means that our products are used in industries as varied as currency and identification card manufacturers, cosmetics, food and food packaging, pharmaceuticals and dish soap and all manner of textiles.

What is DigiEye?

DigiEye is a digital colour measurement system used by quality assurance professionals across textiles, food and automotive industries. DigiEye was designed to fill the gap between spectrophotometers and visual assessment. DigiEye is more precise and objective than visual assessment and can measure far more substrates than a spectrophotometer including patterned garments and reflective materials.

How does DigiEye work?

DigiEye uses a digital camera to see colour, in the same way as your customers, giving an objective, precise visual benchmark for the assessment of products or samples. DigiEye is perfect for users that prefer to see the colour they are measuring rather than attempting to interpret raw data that doesn’t show how a product will actually look.

Where can I buy Pantone paint?

Unfortunately due to restrictions on shipping paint it must be manufactured in the Country in which it is to be used and therefore Pantone paint is only available where a License is approved to manufacture it. Pantone paint for interiors is now available in a number of Countries in Europe, the UK Licensee is Valspar (UK) Corporation Limited for more information contact them at http://www.valsparpaint.co.uk or Email: customerservice@valsparpaint.co.uk. Please note Pantone colours that are available may be limited to current trend colours and not available in all finishes.

Why do I need standardised viewing conditions?

Textile Retailer
Standardised viewing conditions help you ensure that the garments you produce are as faithful a representation of the original design as possible, that the product or garments look as they should in store and that you avoid metamerism.

Textile Manufacturer
Standardised viewing conditions, often specified by your manufacturer, ensure that you can accurately produce garments as intended; cutting out costly re-runs and even loss of business. They ensure that the fabric you have chosen looks how it should under your client’s point of sale lighting and it does not suffer from metamerism.

Dyer
Standardised lighting conditions ensure that the recipes you formulated or chose based on existing software and spectrophotometer data look as they should to the consumer. Your customers need the products to look as intended and for most of your clients; spectral data alone does not give them the same peace of mind as visually assessed samples or products.

Flexographic Printer
Standardised lighting helps flexographic printers working with brand or spot colours ensure they meet the high standards expected. In a growing and increasingly competitive market, ensuring that finished products are accurate representations of the original design can be achieved by using VeriVide’s specialist print and packaging range.

Quality Assurance
For quality assurance specialists, visual assessment is a vital part of ensuring high-quality products. Assessing not just colour, but how a product appears, whether there are visual inconsistencies is a vital part of many companies quality assurance. For food manufacturers, it is used to ensure consistency and quality of large volumes of products. For those working with composites, visual assessment is used to check for flaws. For both industries, the same is true; viewing a product can be the difference between product failure and the high-quality products their customers expect.

Technical Textiles
Technical Textiles manufacturers and end users use VeriVide Colour Assessment cabinets to highlight imperfections and colour issues. In industries where perfection is required by the client, such as synthetic leather for car seats, visual assessment is a vital part of ensuring that standards are upheld and customers are happy.

Lithographic Printer
At one of our larger Lithographic Print clients, VeriVide CCC’s are used to compare large print runs against proofs to ensure consistency of colour and quality. VeriVide CCC’s are also used in showrooms to aid client presentations and highlight capabilities to both build and retain business. For a highly competitive industry that is constantly in search of any advantage, standardised assessment conditions allow for consistent replication of colour and colour branding. VeriVide Print products allow you to visually assess deviation of spot colours against colour standards as well as between proofs and samples from print runs.

What does visual assessment in standardised conditions mean?

Visual assessment simply is viewing a product, object or sample.

The purpose of visual assessment is to make a judgement on how a product appears. Whether this is to ensure a sample garment looks as intended prior to mass manufacture or to assess particulate contamination during pharmaceutical manufacturing, the fundamentals stay the same. There is an observer and there is an object or sample.

However, the results of visual assessment can vary immensely. If you are viewing a fabric sample for a sofa at your office window during the winter, the colour and appearance will differ greatly from what a manufacturer in Piedmont, Italy is seeing at their window and a buyer at a New York department store will see under point of sale lighting, due to the different properties of the light. This will cause differences of opinion, which can delay production times at best and at worst result in loss of sales and penalties for suppliers.

To ensure consistency and agreement, visual assessment should be performed under the same lighting conditions at each stage of the supply chain. When viewing under the same lighting conditions, you are creating ‘standardised assessment conditions’. These conditions will improve consistency of results and ultimately mean more accurate decisions and better business outcomes. VeriVide is a trusted provider of standardised assessment conditions for a number of industries and have developed and maintained standards for over 50 years.