Colour plays a significant role in the food and drink industry. It is an important indicator that influences consumers’ perception for both flavour and freshness of food and beverages.
VeriVide has supported the industry for over 50 years, helping manufacturers and scientists to maintain quality and consistency of their products. Colour plays a significant role in the food and drink industry. It is an important indicator that influences consumers’ perception for both flavour and freshness of food and beverages.
Food and drink colours often change during processing or shelf life, affecting consumers’ decision to purchase or consume, with rejections occuring simply because of the wrong colour. VeriVide’s innovative equipment enables users to measure and assess accurately and objectively any substance (solid, liquid, powder, granules, gels etc.) and detect even subtle changes in the products during processing, saving wastage and money and meeting customers’ expectations.
If you are at the start of your colour matching journey, we advise starting by choosing the correct colour standards. As master distributors of Pantone, RAL and NCS, we have the expertise and knowledge to guide your decision making. Contact us via email on colourstandards@verivide.com or call us on +44 (0)116 284 7790
If you have the correct colour standards but wish to know more about how our lighting cabinets and DigiEye software can benefit your colour matching process and how these elements can fit into your industry and product designs, please email us at enquiries@verivide.com or call +44 (0)116 284 7790.
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