Product Colour Development

In addition to selecting an engineered colour standard you need an identical viewing environment to your supplier – don’t rely on the window!

If everyone in the supply chain used the same artificial light sources, variations in natural light would become irrelevant. VeriVide lamps mimic daylight to international standardised D65 and to other standards as specified by major retailers. Some colour samples may match your target under D65 but not under another type of light. This has a formal name – metamerism; where pairs of colour samples appear identical under one viewing condition, but no longer match when the viewing condition is changed. Colours need to be assessed under the same types of light by the whole supply chain.

What about the point of sale? There might be different lighting again, so making sure the colour is relative to the environment where the end product is being sold – essential.

LED Lighting brings more variation

Our LED Light booths now come with a full range of LED point of sale light sources, your suppliers only need to invest in one light booth to supply every brand.

We have retired our range of fluorescent Colour Assessment Cabinets due to the current legislation and because they are no longer relevant to real world lighting. Have an older model? We can still support it with replacement lamps for a limited period but it is worth you exploring the LED alternative UltraView.

Check out our LED Light booths for  colour assessment here.

For more advanced colour management, VeriVide’s DigiView software allows retailers and brands remote colour visualisation and approval of lab dips, print strike offs and bulk submissions, reducing lead times without compromising on product quality.