£136.80 (incl. VAT)
RRP: £136.80
The Pantone SkinTone™ Guide, STG202, is the updated Skin tone colour reference product from Pantone. The expanded edition of the SkinTone Guide includes 28 additional shades compared with the original STG201 Guide. Providing a total of 138 SkinTone shades in STG202.
The SkinTone™ Guide, STG202 covers the full spectrum of human skin types, is based on colour measurements of actual human skin tones. The new colours expand the range of yellow undertones and darker tones providing increased diversity and inclusivity. These were inspired by Pantone customers seeking colours which better represent their communities.
A superb tool for a wide range of applications for designers and product developers who use skin colour in their work. Ideal for matching skin tone of models on product packaging and photography, it is also useful for toys – dolls and action figures, medical prosthetics and cosmetics.
The SkinTone™ Guide supports designers and product developers of Lingerie and Hosiery with production of skin tone coloured products. Extremely useful for showing them the appearance of sheer coloured products over a full range of skin colours. It is also a great tool for independent sales representatives in the cosmetic industry.
Produced to best match skin tone colour under D65 (Daylight 6500K) lighting. Therefore this guide, like all Pantone books, should be used in conjunction with a light booth containing standardised controlled lighting.
Available on backorder
Easy and simple to use
Coordinate cosmetics to your skin colour
The Pantone SkinTone™ Guide, which marked its 10th anniversary in 2023, was launched to provide a tool for developing products to suit a variety of skin tones. To mark the anniversary Pantone have expanded the colour range. It now contains more dark tones and yellow undertones to appeal to a wider audience.
A total of 138 shades to include “every skin tone match imaginable” are represented in the 2023 edition, STG202. This guide is a comprehensive visual representation of human skin for use in any market.
Tannese Williams, product manager for fashion, home and interiors for Pantone, said in a statement: “Our goal is to provide an inclusive, global product, in both digital and physical spaces, that reflects our global society and empowers companies to offer more inclusive colour matches for their audiences around the world.
“Colour inclusivity has always been an important part of our work, and we look forward to leading that charge in this next evolution of our products.”
Formulated using an eco-friendly pigment coating to be the closest representation to human skin, the new SkinTone™ Guide enables fashion, beauty, packaging, photographic printing and product development to be more inclusive.
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