The SkinTone™ Guide, which marks its 10th anniversary this year was launched by Pantone to provide a tool for developing products to suit a variety of skin tones. To mark the anniversary Pantone have expanded the colour range with more dark tones and yellow undertones to appeal to a wider audience.
A total of 138 shades to include “every skin tone match imaginable” are represented in the 2023 edition, STG202. This guide is a comprehensive visual representation of human skin for use in any market.
Formulated using an eco-friendly pigment coating to be the closest representation to human skin, the new SkinTone™ Guide enables fashion, beauty, packaging, photographic printing and product development to be more inclusive.
Tannese Williams, product manager for fashion, home and interiors for Pantone, said in a statement: “Our goal is to provide an inclusive, global product, in both digital and physical spaces, that reflects our global society and empowers companies to offer more inclusive colour matches for their audiences around the world.
“Colour inclusivity has always been an important part of our work, and we look forward to leading that charge in this next evolution of our products.”