Colour influences our purchase decision, the perception of taste and even our feeling for a brand. We evaluate objects from their appearance and colour is an essential part of this. For example, we make instant buying decisions, recognizing the brand from the colour on the packaging or we perceive the taste or freshness of food by colour.
From packaging and printing to the textiles and coatings industries, colour is a vital element for a brand identity, as it increases brand recognition,...
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