News

Colour influences our purchase decision, the perception of taste and even our feeling for a brand. We evaluate objects from their appearance and colour is an essential part of this. For example, we make instant buying decisions, recognizing the brand from the colour on the packaging or we perceive the taste or freshness of food by colour. From packaging and printing to the textiles and coatings industries, colour is a vital element for a brand identity, as it increases brand recognition,...
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Visual assessment is indispensable to quality control procedures in the printing and graphics industry.  Even when accurate colour and density measurements are used, in the end the human eye makes the final decision. The human observer, typically the photographer, designer, print press operators or publisher will examine colour and visual quality of prints, proofs and photographic transparencies before submitting to the client. As the surface print being viewed only has the ability to...
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Following a successful event last year, VeriVide are pleased to announce our participation at Make It British Live! You can find VeriVide at stand F18. As proud British manufacturers who have supplied textile companies in Britain and abroad for over 55 years, Make It British is fast becoming a can’t-miss event in our calendar. Even after more than 50 years since we launched, all our R&D, design, manufacture and testing is still carried out at our headquarters in Leicester. This...
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VeriVide to exhibit visual and digital evaluation products at ITMA As leading drivers of innovation in colour assessment and visual evaluation, ITMA is always a key date in the VeriVide event calendar. ITMA allows us to display the developments in visual and digital colour assessment to a wide audience of textile professionals. We are proud to once again exhibit at ITMA 2019 20-26 June 2019 on Stand UL-D206. VeriVide will be exhibiting their latest developments to the DigiEye product...
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  As leading drivers of visual assessment innovation, VeriVide is proud to attend TechTextil for the third time 14-17 May 2019 on the BTMA pavilion 3.0 H43. VeriVide will be exhibiting their latest developments to the DigiEye product suite, with particular focus on the DigiView software, which is saving textile retailers and manufacturers thousands of hours in employee time a month and decreasing time to market by days and even weeks. TechTextil is one of the world’s largest...
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Image: VeriVide CAC-LED P.O.S 60-5  VeriVide has this month released their first foray into LED colour assessment technology with the new CAC-LED P.O.S, which has been designed to help brands protect sales in light of in-store lighting changes. LED in-store lighting is the next technology designed to save retailers money and lessen their environmental impact. However, as this lighting has different colour properties to previous technology such as fluorescent and halogen...
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Image: Example of how the same sample can appear different under different light source  For many retailers, the adoption of LED light sources is a foregone conclusion. Countless hours have been dedicated to finding the cheapest, most energy-efficient bulbs by estate teams worldwide. It is easy to see why retailers may choose LED. Their energy bills are drastically decreased, shareholder pressure surrounding environmental impact is somewhat tempered and LED can be used to great effect...
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What is metamerism There’s a widely-used tale to explain just what metamerism is and how it has an effect on us, often without us initially realising it. Imagine the scene: You’re getting dressed in the morning, you throw on a pair of black socks thinking they’re a perfect match, but it’s not until you arrive at work that you realise one of them is navy. That’s metamerism. Another scenario could be that you are shopping for that new carpet you’ve been...
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It is a question we are often asked by our customers: Why are light boxes and cabinets grey? Well, we’re going to answer that for you. In short, grey is not a colour that was decided upon by chance, but because it is uniquely suited to visual assessment. Here, we’ll reveal further exactly why grey is the colour of choice, rather than the multitude of other colours that are readily available. You can have any colour as long as its grey – VeriVide (via Henry Ford)....
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Earlier this month the VeriVide team spent a few days in Frankfurt, Germany at the Techtextil Exhibition. For the 14th time running, Techtextil 2017 did not disappoint, showcasing the latest developments and innovations for the textile industry and attracting thousands of visitors from across the globe. It was reported that there was a 14% increase in attendees compared to 2015, with 47,500 visiting from 114 countries. This increase was definitely evident with the amount of people who came...
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At this year’s ITMA Asia + CITME 2016, we will be showcasing our Luminaire (VL)! In case this is the first time you are hearing of ITMA Asia + CITME 2016, you can read our earlier blog post to find out more. Come and see us, during the event you will be able to find us in Hall 5, Stand F43! What is the Luminaire (VL)? The Luminaire (VL) is designed to help optimise colour viewing in the work area as it provides a perfect alternative to natural daylight together with standardised...
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Metamerism is the word used to explain when two samples match in colour under one set of conditions but no longer match when one of the conditions changes. Metamerism is a very common phenomenon and yet consumers do not expect the colour of an item they purchased to change. It is therefore very important to ensure that multiple components of a product which may be manufactured by different suppliers or in different materials such as polymer resins, painted and coated surfaces and dyed fabric...
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This guide is designed to offer helpful tips to get the most out of your Colour Assessment Cabinet. To ensure that you are using your light cabinets as effectively as possible have a look at our Top 10 Tips below.                                     1. Site the Cabinet at the correct height for viewing. If you are of average height, the bench height should be set at 925mm to produce the correct...
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Visual assessment has proven to be an important weapon in the quality assurance arsenal of numerous brands. If you do not visually assess products in a controlled environment, your business is open to oft expensive consequences. If visual assessment is already part of your quality assurance procedures, there are a number of key steps to follow. The first step is assessing products or samples in the best possible location. Simply viewing at your desk under office lighting does not give...
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The colours associated with Political Parties hold significant meaning, symbolism and history for them, but as with any image trope these colours have evolved and changed over time. Most recently we have seen the two main political parties; the Conservatives and the Labour Party expand their colours with greens and purples, to update their respective images for today’s electorate and new parties seek to find their own colour to differentiate themselves. The Labour Party...
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The way we perceive colour is by the light which hits the object we are looking at. When white light (containing all colours) hits a blue dress, all the colours in the light are absorbed by the dress, apart from blue, which gets emitted. This blue light emitted by the dress is why it appears blue to us.  So why do fabrics darken noticeably when they become wet? Simplistically speaking it is because the mixture of water and cloth bends the light allowing less of it to reach our...
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