March 10th 2009

Colour Expertise Strengthens Pantone Sales

Colour Expertise Strengthens Pantone Sales


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Pantone Online Shop

VeriVide Limited, the world leader in specialist lighting and digital colour assessment are an official Pantone® distributor. Recently launched the new online Pantone Shop, provides customers the ability to buy Pantone’s extensive range even outside office hours.

Pantone stock

Known for supplying Pantone Fashion, Home +Interior books to the global Fashion industry, VeriVide can actually supply every Pantone product. We stock a wide range of Pantone guides chip books, fabric and digital products. We supply colour products from the Pantone PMS System providing graphic designers and printers the tools and equipment they need to specify exact colour at every stage of the process. Also available from VeriVide are Pantone Digital tools, which offer the opportunity to design with any Pantone colour.


Pantone Fabric colour standards

VeriVide stock Pantone SMART swatch cards


VeriVide also distribute Pantone’s new SMART Color Swatch Cards. These cards are individual loose fabric swatches, double layered and measuring 4” x 4”, available from VeriVide in the full range of colours in the Pantone® Fashion, Home +Interior  range.

Once unfolded these SMART swatches measure 4” x 8” for optimum colour visualization and instrumental evaluation. Ideal for fashion or interior designers for colour selection, palette development and range building.

Used for multiple design projects and across many locations, the loose unbacked design enables fabrics to be easily compared to other materials. In addition they can be sent to dyers and fabric suppliers, as each swatch can be cut into four strips, with each strip retaining the colour name. VeriVide also provide a swatch cutting service.

Colour Expertise

VeriVide have been working with a wide and diverse spectrum of industry for nearly 60 years, supplying highly specialised colour and visual assessment equipment to multiple industry sectors. Certainly, this experience means we are ideally placed to sell and to advise on Pantone, the globally recognized and accepted colour system.

It is exactly this collective colour & lighting industry knowledge which VeriVide believe is an integral part of their role as a Pantone distributor, with Georgina Boulter, a qualified colourist, overseeing the Pantone operation at VeriVide.

Georgina’s colour expertise was accumulated from years of practical experience using Pantone products whilst working to the exacting commercial standards of global retailers. She is an ideal person to offer sound colour advice on Pantone product suitability.

As Georgina says “Although people can purchase from our extensive range of Pantone products very easily online, we welcome calls and emails from people who wish to discuss their colour needs and after we have listened to their own specific colour requirements, we are able to give honest advice on the best product to meet both their specific need and their budget”.

VeriVide also employ people with colour expertise in other departments, namely DigiEye applications and R&D, providing surety to our customers that we understand their colour issues and can provide solutions.

Future plans

VeriVide future plans will ensure their new website remains dynamic with beneficial interactive functions for both existing and new customers throughout the world. Keep checking back to find new products, Pantone offers and information from the colour experts.

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