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RAL COLOUR DICTIONARY

£135.00 RRP £149.00 Save £14.00

Customer research backed colour psychology is presented in an easy to us, RAL DESIGN SYSTEM based format. 

Renowned colour expert Prof. Axel Venn has put together colour association research from 60 interviews to create the comprehensive guide to how consumers see colour.

Palettes for numerous colour categories - exotic, cosy etc. are all created using a colour scale according to the RAL DESIGN SYSTEM. 

A real-world consumer perspective means that the Colour Dictionary is valuable for trend consultants, craftsmen and designers who want more of an understanding of what the colours they are using every day means for their customers. 

The RAL COLOUR DICTIONARY includes:

  • Colour Composition translation for 360 adjectives
  • RAL DESIGN SYSTEM Plus based palettes 
  • High-quality print laid out over 864 pages
  • Circa 20,000 pictures or illustrations
  •  24 x 26 cm hard cover book 
  • Bilingual: German / English translations for every adjective
  • Decorative poster included for design team inspiration 

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