Customer research backed colour psychology is presented in an easy to us, RAL DESIGN SYSTEM based format.
Renowned colour expert Prof. Axel Venn has put together colour association research from 60 interviews to create the comprehensive guide to how consumers see colour.
Palettes for numerous colour categories - exotic, cosy etc. are all created using a colour scale according to the RAL DESIGN SYSTEM.
A real-world consumer perspective means that the Colour Dictionary is valuable for trend consultants, craftsmen and designers who want more of an understanding of what the colours they are using every day means for their customers.
The RAL COLOUR DICTIONARY includes:
Colour Composition translation for 360 adjectives
RAL DESIGN SYSTEM Plus based palettes
High-quality print laid out over 864 pages
Circa 20,000 pictures or illustrations
24 x 26 cm hard cover book
Bilingual: German / English translations for every adjective
Decorative poster included for design team inspiration
VeriVide is committed to innovation in colour assessment and quality
control. From constructing bespoke standardised viewing environments to
developing new lighting products to meet industry standards, improving
your quality and productivity is always our priority.