Pantone® Design & trend books



Viewpoint Colour Issue 6 is here to give a lifestyle approach to colour from a global perspective, including the latest colour news, colour psychology research, designer spotlights and future design influences 12 months ahead. Edited by Franklin Till, the theme in Issue 06 is Rise-Up which highlights the influence younger generation has on the global culture and creativity. Colour has great influence in consumer purchase and it is a crucial part for the effectiveness of strategy design. Young generation is more socially and environmentally responsible, using colour to design their own future and define a clear purpose of their actions.  For this issue, the focus is on colours from nature and the meaning, and significance of white.

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  • The latest colour news including Pantone Color references
  • Rise Up: Context and 4 supporting color trend palettes for Autumn/Winter 20/21 
  • Wild Child – The Colours of Ingenuity
  • Co-Designing Colour – Creativity + Collaboration
  • The Colours of Resistance – Colour as a Visual Strategy
  • Going Off Grid – Spotlight of New Lifestyles
  • A Piece of the Future – New Approaches to Arts Education
  • Glowing, Glowing, Gone –  The Colors of Climate Change
  • Long term color forecast – Water States

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