Viewpoint Colour Issue 6 is here to give a lifestyle approach to colour from a global perspective, including the latest colour news, colour psychology research, designer spotlights and future design influences 12 months ahead. Edited by Franklin Till, the theme in Issue 06 is Rise-Up which highlights the influence younger generation has on the global culture and creativity. Colour has great influence in consumer purchase and it is a crucial part for the effectiveness of strategy design. Young generation is more socially and environmentally responsible, using colour to design their own future and define a clear purpose of their actions. For this issue, the focus is on colours from nature and the meaning, and significance of white.
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