VeriVide – See in Truth

Many diverse and complex factors influence our decision to purchase a product; cost, suitability for the end-use, appearance, perceived value for money, design and the trust in a brand.

The product's visual aspect - the colour and overall appearance, is often perceived as being related to the product’s quality and can ultimately decide if the consumer buys or rejects the product.

The importance of managing a brand’s colour accuracy and consistency has acquired increasing prominence as international trade and process complexity increases throughout the global supply chain.  At the same time, we see an increasingly demanding end-user and an equally competitive market place across all sectors.

In light of this, it has never been more important to effectively manage colour from concept to consumer thereby ensuring cost control and waste minimisation, retail revenue optimisation, manufacturing and supply chain efficiencies, brand integrity protection and customer retention.

Before the arrival of lighting cabinets, the common method of colour QC usually involved untrained users evaluating colour in inconsistent viewing conditions usually at their desk or point of manufacture.		Standardised Lighting cabinets and an increased level of colour training resulted in significant improvements in colour control and of the overall colour quality levels across industry and retail.		A greater degree of objectivity and consistency came from the concept of instrumental colour measurement using either colorimeters or spectrophotometer.
No control of ambient light.   Subjective and unreliable.		Controlled & consistent viewing conditions.   Improved colour knowledge.   Still a subjective process.		Reliably measures reflectance of samples and interprets results for other illuminants.   Provides objective pass/fail results.   Limited in application.

The introduction of instrumental colour measurement was widely acknowledged as a significant step change BUT their application was largely limited to products with a solid colour appearance. Also these instruments intrinsically measure colour only and not overall appearance, assessing the limited area of the product exposed to the instruments aperture.

The limitations of instrumental colour measurement are further compounded when the sample has.....

• Any sort of surface effect i.e. pile, gloss or sheen,
• Any form of multi-coloured characteristics or appearance,
• Uneven or inconsistent surface characteristics that cannot be presented to the aperture,
• Colour areas that are simply too small to be repeatably captured by the instrument.

Crucially, these isolated and unrepresentative areas bears limited correlation to the overall visual appearance of the final product.

These shortcomings, coupled with the large proportion of todays manufacturing output that is non solid colour, clearly represented a significant market opportunity for a non contact solution that could measure the unmeasurable to the same degree of accuracy and repeatability as traditional instrumentation.

The DigiEye System was developed in response to this market demand, and provides a ‘best practice’ combination of lighting and visual assessment principles, together with non-contact instrumental measurement for quantifiable and objective quality control.

Using controlled, consistent and defined illumination conditions, DigiEye captures and measures product colour and appearance with an amazingly high resolution and great precision.

The method of image capture also allows simultaneous measurement of more than one sample at the same time, to facilitate for example, the measurement of multiple batch samples against the established standard.

Put simply, it measures and evaluates the colour in context - as seen by the consumer and provides quantifiable, correlated, consistent visual assessment against an agreed visual standard.

DIGIEYE OFFERS......

Controlled, consistent & enclosed lighting, total elimination of ambient light.   Objective colour measurement.   Non-destructive sample measurement.   Total visual consistency.

Global communication of colour data together with image.   No sample size limitation due to aperture size.   Measures both solid and non-solid colours.   Non-contact system, unaffected by samples with uneven surfaces, sheen or multiple colours.

If you wish to know more about the DigiEye System please use the contact details below.

Email:    Enquiries@verivide.com              Tel:       +44 (0)116 284 7790

We also have a full colour leaflet which we will be happy to post to you if you include your address in the email. Alternatively click on the leaflet below to open a PDF version of our DigiEye PDF version of the DigiEye Leaflet.

DigiEye - Food & Drink

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