VeriVide – See in Truth

DigiEye at FoodEx 2010 - Stand Q019

Posted: Mon January 04, 2010

Consumers Eat with their Eyes

Our sense of sight is undoubtedly one of the first factors determining consumer selection across the food sector.

If our need, as a consumer, if for a loaf of bread with an exceptionally crispy crust or an apple with a sharp, tart taste our subconscious tells us which colour will be most likely to give us the taste we want.

This relationship between colour and appearance of food products with its quality and our, the consumer’s, perception of being ‘fit for purpose’ is a continuing quality control challenge for food manufacturers with the complex and globally diverse supply chain.

To show food manufacturers how the DigiEye System can help to meet this challenges VeriVide will be at Foodex 2010 demonstrating the many applications of the DigiEye System to the food sector.

STAND Q019   FOODEX 2010 

NEC, Birmingham, UK  21st to 24th March 2010

Measuring Colour the Way it is Seen
The DigiEye System, measures colour in the same way as the human eye sees the colour and overall appearance of food products.Importantly it measures colour in context, not in isolation; measuring food in context with other product in the batch, with the other visual ingredients of the product and within the context of the packaging, such as liquids within transparent bottles.

Measuring the 'Unmeasurable'
As people will be able to see on VeriVide stand at Foodex – Q019, the DigiEye System is able to measure the colour for an extensive variety of food products, even product, which in the past have been considered to be 'unmeasurable', such as those with irregular shape, multi-coloured characteristics, uneven or inconsistent surface texture and inherent sheen.

No Grinding Required
The non-contact element of DigiEye also allows measurement of small food products without the grinding and destruction of the sample which often occurs though the use of other methods of measuring colour.

Buns, Biscuits, Bread & Beans
The DigiEye system has been used for a diverse range of food products with differing end-uses within production environments and for product research and development.

These include the measurement, against established tolerances, of the visual coverage of icing, enrobing and dusting of cakes & biscuits and similarly to measure the bake colour of bread against a single numerical scale evaluation.

The system is used for the quality control of baked beans, using both visual and numeric colour standards to ensure the colour of the beans and of the sauce colour is kept within the established quality parameters and consumers perception of what represents ‘the right colour’ when serving up beans on toast to their family.

Storage and Shelf-life Trials
The DigiEye System is also used within product R&D and by food research institutions for applications such as post-harvest storage and shelf-life trials to quantify colour change over specific time periods using differing storage methods and for the colour measurement of the affects of differing process methods upon both colour and appearance for food products as diverse as shellfish and broccoli.

Not Managing Product Colour can be Expensive
The cost of not managing product colour can be enormous. DigiEye can help companies minimise wastage, it can offer a degree of claim protection by providing equivocal colour data and can ensure the consumer receive what they want in terms of to product colour and appearance – and that directly affects the bottom line.

VeriVide’s DigiEye System can be seen Stand Q019 at the forthcoming Foodex 2010 at the NEC, Birmingham from 21 – 24 March 2010.