About VeriVide
Step by step
Each step of the supply chain
Let's look at the processes a garment typically goes through on its journey from designer to customer. It’s easy to see how all these stages can take much longer and have a less certain outcome if VeriVide technology and equipment isn’t used to ensure colour accuracy.
- The fashion designer creates a seasonal colour palette and a design brief.
- The manufacturer makes to the brief using coloured fabrics, threads and fasteners – all sourced from different suppliers.
- The dyer ensures precision colour matching and continuity.
- The testing house tests for colour fastness, accuracy and matching.
- The graphic designer uses the fashion designer's colour palette to create marketing concepts for consumer advertising.
- The photographer matches transparency colour to the original design and proofs digital images.
- The reproduction house converts the RGB image to a CMYK digital file.
- The printer reproduces the digital file on to catalogues, packaging, posters etc.
- The buyer selects the garment for in-store colour co-ordination.
- The store displays the garment and its promotional materials.
- The consumer buys the garment - and doesn't bring it back to the store later, complaining of colour differences or mismatches. He or she won't know, and need never know, how colour was managed through so many stages.
If the whole process has been rapid and problem-free because viewing conditions and colour data were standardised throughout, the chances are that VeriVide can chalk up another success!
